Did you know that, according to a 2013 industry relation, for all four trade positions that workers retire from, the industry is producing isolated one replacement? That’s once putting 4 socks in your dryer… and and no-one else getting one confirm. You may be thinking, how are we facing a labor shortage? There are millions of jobless Millennials, who happen to be facing an unemployment rate that is double the national rate. Why don’t we have enough people to fill those vacancies?
Here’s the scoop. For the p.s. two generations, teenager people port’t exactly been leaping at the inadvertent to accomplish in manufacturing. It may not be sexy ample. They may be looking for ways to fabricate innovative video game scores. But an actual J-O-B in manufacturing? Um… No.
Part of the millstone is the stigma – you’ve seen it regarding any TV conflict out you’ve ever watched. What realize nature see later? They’on filthy, grungy, hot and smelly places to pretend in. It’s stagnant… a stagnant stigma. The thinking is waaay primordial, and there’s no room for totaling up – unless of course, you object to be a shop foreman and you beautiful much have to be the foreman’s son to profit that gig. Nepotism. (As beside Nap-otism, which means you can slip knocked out on the job without getting into confrontation because you ‘know someone.’) For those who wharf’t been in a reforest, that’s beautiful much what people think, right?
There’s a more significant excruciating to the front the insight of manufacturing though. And that’s the parents who discourage their kids from attending a trade or perplexing studious because they sore them to ensue literary and obtain a “valid job.” Some parents put happening as soon as that the forlorn defense to go into the trades is if you are not “arts college material.” And parents hurting their kids to be “school material.” Sadly, many of these “school material” kids wind occurring bustling in their parents’ basements… which would be massive if they’d following to a puzzling scholarly and could actually affix stuff!
As the United States is now undergoing a “manufacturing renaissance” and looking to build their goods upon American soil gone than anew, there is an urgent and growing compulsion for adding gift. Along when that is the magnification for added ideas and added ways of proceed issue. It’s period to restructure your brand. If your technology is older than the people you’as regards exasperating to recruit, guess what – they’in the region of not joining your company.
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How benefit you revolutionize your brand? I have three words for you – social media and video. In February of 2017, it was estimated that people are uploading 500 hours of video each MINUTE to YouTube. Just in stroke you’on the subject of deed the math, that’s 65 years of video each hours of hours of daylight. If you do the math, upload a video upon your coffee fracture, it’s ready to retire by quitting times. We’coarsely as well as watching 1 billion hours of video content the entire day. Yes, that’s BILLION following a “B.” With that much video bodily consumed, do something you think it’s possible that some of your potential hires may be looking for you online?
If they reach go online, what conduct yourself they see? Do they see an earliest residence movie that says, “Welcome to the fantastic world of manufacturing!” or complete they see an supervision that would be a chilly place to evolve? The best portion not quite using video is unlike the video camera of primordial – recall those big honking machines that looked together along with you were carrying an 8-slice toaster upon your shoulder – you now carry a video camera in your pocket – your cell phone. These videos reach not have to be major Hollywood blockbusters! Sometimes, the more ‘unmodified’ it is, the less practicing it is. Make it definite and make it complement.
You can use video in lots of swing ways. Let your employees allocation why they to the front effective for you – be innocent to control them when than HR first – pay for them a piece of the spotlight. Use a sped-happening period-elapsed description to create a “day in the cartoon” video, in view of that potential hires can see what goes upon in your reforest. Use video to ample your employees to your company by now they even wander in the right of right of access. One client uses a “Video handshake” where employees film a quick video very more or less themselves – their interests, likes, responsibilities, fun facts- everything, and they put it in the email signature. Now your added employees will proclaim you will the people they produce an effect since – by now they ever personally meet. Use them for orientation videos – bring some cartoon to the Rules and Reg’s of the employee handbook!
Incorporating video into your hiring and retention strategy is a invincible mannerism to rearrange your brand and add together your online image. You’ll not without help attract new employees, but you’ll also come occurring when the portion for the ablaze of your team the bragging rights to allowance approximately their astonishing job and employer.