The poster potential hidden in the ever growing online gaming market has been known to marketers for a long period. It is known that millions of people in the middle of suggestion to the world are playing exchange types of online games. The broad range of understandable games – from single artiste trivia, puzzle, sports and casino games to timeless multi performer games such as backgammon and chess to massive role playing and strategy games in imitation of World of Warcraft and Lineage – attracts diverse variety of players.
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Recent surveys function that online gaming is not an exclusive territory of 25-35 males. More than 50% of women at the same age are playing online games on the order of a regular basis, lead a decent percentage of older (and of course, younger) men and women are moreover inattentive in the internet gaming world. For marketers, these numbers intend unique opportunity to look all kinds of products to millions of potential customers.