Ask any bridge artist in the world which is their preferred brand of playing card and most will response KEM – that’s because KEM is universally regarded and the premier playing card in the world – the Rolls Royce of cards.
The KEM brand has been in description to for far afield-off ahead than 70 years, starting production during the Great Depression. The proprietary manufacturing techniques developed by the company to make such a setting product intended KEM was the world’s first exaggeration-produced all plastic playing card. Other companies have tried into the future to an settlement KEM’s pleasant of excellence on intensity of the years, but none have stood the test of time to effectively compete.
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KEM developed a card made of cellulose acetate – and that meant the cards were not on your own changeable and washable but they would share their have an effect on long after more customary paper based cards had had long to the lead become worn, olden and unusable. The particular polymer used in the KEM plastic gives their cards a distinctive texture, snap, and atmosphere. And bodily plastic and washable, KEM Playing Cards were made to refrain even the roughest handling or accidents taking into account a spilt beer from poker players or a glass of wine from bridge players.
But the sharpest grow in the popularity occurred during the Second World War. The company sent thousands of its decks to American soldiers in barracks across Europe to enlarge on all card game took their fancy. KEM cards set the okay for bridge design subsequent to the pardon of the KEM Bridge Grand Slam series. Some of KEM’s designs have become iconic (Maple Leaf, Arrow, Florence) and these have become symbols for bridge players the world more than. Although the company changes it designs all few years some patterns as well as Maple Leaf and Arrow have been in the KEM catalogue for 70 years.
In 1964, KEM was selected to be the respected playing card of the World Bridge Federation, supplementary enhancing its reputation – and has been the card of option at all world bridge championship by now. KEM is along with the most widely used playing card in the poker scene and in 1970 the company elongated its range to append Poker Width cards for use in the World Series of Poker. Nowadays, KEM is a major sponsor roughly the American and European Professional Poker circuit.