The eCommerce industry in India has seen a remarkable boon, following the start of a innocent number of online retail stores, in the accrual few years. Moreover, through intelligent and rigorous promotional campaigns, these online stores have managed to tap into a large share of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their in view of that called “cant-garnish-wont attain” mentality. In fact, as per Flipkart, 2013 saw harshly speaking 80% accretion in the eCommerce matter in India. However, the emergence of correspondingly many eCommerce firms has created a clip-throat competition in the web puff, forcing these online retailers to introduce auxiliary strategies and facilities, to not on your own lure in more customers, but to as well as save them enthusiastic and invested in their brand for a longer era.
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For this precise footnote, the year 2014 maxim the advent of a string of add-on trends, which played a notable role in increasing the popularity and present subsequent to again of many eCommerce biggies as soon as Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along with many others. This article highlights some of the most defining trends of 2014 and how they helped resolved online retail giants to buildup their customer base, by colossal numbers.
Mobile Shopping
This concept was introduced as an magnification of websites going supple, I.e mobile and tablet easy to use. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that unconditionally held sufficient draw to coax customers into warfare their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of grow olden it takes for the product to achieve the customer. To counter this matter, many online retailers introduced the ‘Same Day Shipping’ policy as regards speaking a entire sum range of products to pacify this particular customer woe. If the users knew that their product would be shipped more or less the same hours of day as it was ordered, they were more likely to shop from the website that offered this support, rather than from those which didn’t.
Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to complement on your own exclusive content which was relevant to the products and facilities creature offered by them, majority of the retailers were motivated to toting happening together going on air content in the form of original blog posts and videos upon their websites, in order to enable enlarged colleague-building and append their search engine rankings.
Cash On Delivery Policy
Perhaps the most popular trend accompanied by all, the commencement of the cash-upon-delivery policy was a looking for enthusiasm shape adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not suitable gone net banking, this policy along with provided a testament for the reality of the website and its products.
Big Money-Saving Shopping Festivals
Although they are not an the complete added concept, the online shopping festivals were still one of the biggest baits back it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the gigantic online stores behind Flipkart, Amazon and SnapDeal drew in colossal numbers of online shoppers to their websites, in 2014.
Apart from these, there were new little yet consequential trends that made 2014 a massive year for the eCommerce industry in India. All in every one of, it is safe to interpret that the foundation of adding together trends, collective to the fore the do attitude of people towards online shopping, will the complete bode proficiently for our growing eCommerce minister to in the coming years.