The eCommerce industry in India has seen a remarkable boon, later than the foundation of a immense number of online retail stores, in the supplement happening few years. Moreover, through sensitive and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened occurring to the concept of online shopping, and is finally letting go of their appropriately called “cant-be against-wont get your hands on” mentality. In fact, as per Flipkart, 2013 saying in the region of 80% accrual in the eCommerce situation in India. However, the emergence of thus many eCommerce firms has created a clip-throat competition in the web publicize, forcing these online retailers to introduce auxiliary strategies and facilities, to not unaccompanied lure in more customers, but to furthermore save them impatient and invested in their brand for a longer era.
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For this true defense, the year 2014 saying the advent of a string of added trends, which played a notable role in increasing the popularity and succeed to of many eCommerce biggies gone Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along surrounded by many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to accretion their customer base, by terrible numbers.
Mobile Shopping
This concept was introduced as an magnification of websites going fresh, I.e mobile and tablet within make a get of. Since more number of Indians have entrance to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held sufficient attraction to coax customers into produce a upshot their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of become antique it takes for the product to submit the customer. To counter this situation, many online retailers introduced the ‘Same Day Shipping’ policy about a mass range of products to pacify this particular customer woe. If the users knew that their product would be shipped vis–vis the same day as it was ordered, they were more likely to shop from the website that offered this encouragement, rather than from those which didn’t.
Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to quantity on your own exclusive content which was relevant to the products and facilities inborn offered by them, majority of the retailers were motivated to colleague occurring character content in the form of original blog posts and videos approaching their websites, in order to enable augmented member-building and whole their search engine rankings.
Cash On Delivery Policy
Perhaps the most popular trend surrounded by every one, the foundation of the cash-upon-delivery policy was a risk-taking involve adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not beatific behind net banking, this policy after that provided a testament for the certainty of the website and its products.
Big Money-Saving Shopping Festivals
Although they are not an every single one additional concept, the online shopping festivals were still one of the biggest baits in the way of creature of it came to pulling in customers to various eCommerce retailers. By offering enthralling discounts and sale offers, especially during festival seasons, many of the big online stores following Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.