Just the secondary hours of day I was digging through some of my pass writing files. You know the drill, mucking approaching in dusty obsolete cabinets that you marina’t been in for years. And later fortuitously, it hits you in the manner of a bolt of lightning…
It’s that antiquated Ah ha moment…
… that flashes on in your mind and gets you laughing.
While ruminating more or less writing enjoyable copy it occurred to me the business that separates enjoyable copy from pleasant copy is consequently easy that I a propos fell out of my seat.
“Killer Sales Messages Made Easy”
If you’ve studied copywriting, then you no doubt have heard of AIDA. If not, AIDA is an acronym for Attention, Interest, Desire, Action.
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