To start with, regardless of whether you are another startup or existing business, you need to introduce your product to the crowd and make them aware of the business you are in.
Awareness is the first stage of the marketing sales funnel. Potential clients are drawn into this phase through showcasing efforts, customer research, and disclosures. Trust and thought authority is built up with occasions, publicizing, expos, content through infographics or website blog posts (curate fully optimized blog posts with the right set of keywords so that you can hook up customers directly from search engines), webinars, trade shows, email marketing (done to educate your targeted customers on how they can make selections and achieve their goals), viral campaigns, and social platforms.
Here, lead generation happens, as primary data is gathered and leads are driven by a lead management system to generate interest towards your product or services for sustaining further down the marketing funnel.